Jellysmack

Jellysmack is a cutting-edge media agency redefining the way brands communicate and reach their audiences. Its products enable clients to create engaging content quickly and efficiently. They were looking to make an impact on today’s digital landscape and reached out to us to run the visual effects on their 2022 campaign. We teamed up with the director duo, Pleasurecraft, and pieced together unique, and visually stunning effects that brought their concepts to life.

Director duo @pleasurecraft.fun

Post: @scissorfilms

Post Producer: @ashlyndesroches

Post Ep: @samalko

Colorist: @thecamerajesus

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Jellysmack

Case Study

Overview

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When Pleasurecraft presented us with one of the most interesting pitch decks we had seen, filled with every reference style imaginable, we knew we were about to create something magical. The ideas included showcasing multiple famous youtubers such as Patrick Starr, D’Angelo Wallace, Kendall Rae, and more, as they explained the benefits of using Jellysmack. But instead of being just another forgettable ad, we are taken on a visual psychedelic trip courtesy of our Pleasurecraft’s creative vision and our own VFX work.

The talent was each placed in their own CG environments, which allowed us to do wall to wall VFX. We created actor multiplication and replication, reflective confetti, and bubble simulations throughout the use of roto and compositing for each of their individual scenes.

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We created a 3D prismatic crystal display of the Jellysmack logo for the main introduction. After nearly 40 versions, we had perfected the seamless transition through the crystal logo into the kaleidoscopic world. Each youtuber had their own unique visual effects, which highlights and emphasizes Jellysmack’s brand message of creating a unique experience for their creators and their viewers.

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