Directed by @_colebennett_
Post: @scissorfilms
Post EP: @samalko
VFX Producer: @ashlyndesroches
Colorist: @Aleks.color
DP: @tjr_randall @b.a.cinema
VFX & Color: Scissor Films
Steadicam: @renardcheren
1st AC: Lauren Peele & @majd_m
1st AD: Kelo_of_dopeness
Our main goal throughout this project was to match our CG seamlessly with the practical locations we shot in. We were able to accomplish this by building out the environment in Unreal engine and texturizing the close up sceneries in 3DS Max. To further add to the realism, we added snow blowing past Bieber and Toliver in the snow mobile scenes, flakes of snow onto the talent’s hair behind them, and environment reflections into their goggles.
Through the combination of our carefully crafted visuals and effects, we were able to create a cinematic atmosphere that emphasized Justin Bieber’s emotional vulnerability that can be heard throughout the track. It was very important to our director, Cole Bennett, that this emotional vulnerability was properly expressed in this music video and we made sure to fulfill his vision.