Client: @davidbeckham @maserati
Director: @racingcowboys
Agency: @studio99RC
Producer: @taylorbuzbeeDP: @mazmakhani_dp
Post: @harborpictureco
Creative Director: Nicolai Iuul
Editor: @nate___cali
Color: @billy_hobson_
color @philipplitvin @scissorfilms
VFX: @incredibalexAdditional
VFX: @scissorfilms
EP: @grimreeberMusic: @inthegroovemusicSound Mix: @bozz1sound
We were excited to collaborate again with Maserati and Racing Cowboys on the latest Maserati MC20 Notte campaign, featuring David Beckham and Andrea Bertolini. The VFX work we contributed included sign clean-up, 3D matte painting, carbon fiber, and color grading.
Our first step was removing the signage that was present in the original shot. To remove the sign while ensuring the shot remained seamless, we used the techniques of rotoscoping, tracking, match moving, and compositing.
The clients anticipated that the next request for 3D painting would be extremely difficult to complete within their timeline. We were able to deliver their desired results of turning the glossy exterior of the MC20 into a sleek matte finish whilst also adding carbon fiber to the exterior as well. The clients were pleased with our ability to transform the car exterior while keeping a hyper realistic look to it.
For a separate Maserati MC20 Notte spot, the client requested color grading to enhance the look of the MC20 and the mood of the shots. Following the director's vision, we desaturated the scene to enhance the gold and red of the vehicle and the environment surrounding it, since these colors are most often affiliated with the Maserati brand while also bringing a luxurious atmosphere to the spot.
