Case Study
We collaborated with Harman Kardon to produce a global campaign showcasing the Onyx Studio 9 speaker. This project’s goal was to blend cutting-edge visuals with the brand’s signature elegance, emphasizing both the speaker’s refined design and powerful sound.
We collaborated with Harman Kardon to produce a global campaign showcasing the Onyx Studio 9 speaker. This project’s goal was to blend cutting-edge visuals with the brand’s signature elegance, emphasizing both the speaker’s refined design and powerful sound.
Philipp Litvin led the creative direction with Scissor films for the Onyx Studio 9, placing the speaker in a lived-in, minimalist space to bring a human touch while staying true to Harman Kardon's refined branding. This approach highlighted the speaker’s elegance in an authentic, relatable setting.
The heart of the production focused on 3D animation, showcasing the speaker through smooth rotations, elegant camera movements, and dynamic lighting effects. Advanced rendering techniques were utilized to highlight the interplay of textures—contrasting the fabric body against the metallic ring—giving the product a sophisticated, high-quality look. Close-up shots were emphasized to capture the craftsmanship and detail of the speaker, presenting it as a high-end audio device.
A signature aspect of the commercial was the visual representation of sound waves, radiating outward from the speaker. These were carefully crafted to match the product’s powerful bass and clarity, synchronizing with the custom-composed soundtrack to create an engaging audio-visual experience.
The heart of the production focused on 3D animation, showcasing the speaker through smooth rotations, elegant camera movements, and dynamic lighting effects. Advanced rendering techniques were utilized to highlight the interplay of textures—contrasting the fabric body against the metallic ring—giving the product a sophisticated, high-quality look. Close-up shots were emphasized to capture the craftsmanship and detail of the speaker, presenting it as a high-end audio device.
The heart of the production focused on 3D animation, showcasing the speaker through smooth rotations, elegant camera movements, and dynamic lighting effects. Advanced rendering techniques were utilized to highlight the interplay of textures—contrasting the fabric body against the metallic ring—giving the product a sophisticated, high-quality look. Close-up shots were emphasized to capture the craftsmanship and detail of the speaker, presenting it as a high-end audio device.
A signature aspect of the commercial was the visual representation of sound waves, radiating outward from the speaker. These were carefully crafted to match the product’s powerful bass and clarity, synchronizing with the custom-composed soundtrack to create an engaging audio-visual experience.
A custom soundtrack was developed to align with the product’s sophisticated and modern appeal. The music served as both an anchor and an enhancer for the visual storytelling, with beats synchronized to the appearance of sound wave animations. The composition was designed to elevate the sense of elegance, tying together the visual and auditory experience in a seamless fashion.
Credits
Client: Harman Kardon
Manager, Marketing Communications: Jacqueline Petrizzi
Senior Director Global Product Marketing, Lifestyle: Chris Dragon
Global Sr. Marketing Communications Manager: Monique Mims
Manager, Global Product MarCom Consumer Audio: Angelica Witt
Agency: Scissor Films
Executive Producer: Sam Malko
Executive Producer: Joe Grayem
Senior Creative Director: Philipp Litvin
Post Supervisor: Ashlyn Des Roches
Producer: Nino Mancuso
CG Lead: @digitalcubemedia
Lead FX artist: Serge Michaelson
Colorist: @aleks.color
Score / SFX: @joren
Assistant Editor: Danylo Taran
Associate Producer: Rose St.Hilaire
