Case Study
In a creative collaboration with Bandai Namco Entertainment America, Create Advertising Group, and Watchmakers Entertainment, our Scissor Films team strived to produce a memorable Tekken 8 trailer. The goal was to bring the iconic game landscapes to life, tell compelling stories, and build anticipation among the devoted Tekken fanbase.
Client: Bandai Namco Entertainment America Inc.
Agency: Create Advertising Group
Production: Scissor Films & Watchmakers Entertainment
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The project commenced with a METICULOUSE PRE-VISUALIZATION PHASE, utilizing UNREAL ENGINE to recreate Tekken's renowned landscapes, including Fire & Brimstone, Precipice of Fate, Mishima Dojo, and an additional LED stage level. The primary objective was to faithfully replicate these levels from the source material, ensuring a seamless blend of visual narrative and gameplay elements.
Our cutting-edge 35x45 XR stage.
designed to be ready for any form of production
A dedicated tech day was devoted to setting up our XR stage in Burbank, California. This involved bringing in essential equipment such as cranes, teleprompters, and cameras. Calibration of the stage was a crucial step to guarantee optimal tracking and scene optimization, laying the foundation for a technically sound production.
A pre-light day played a pivotal role in achieving a realistic on-stage appearance. Testing various lighting setups for different scenarios not only saved valuable shoot time but also allowed for real-time adjustments to the script and sequencing. This meticulous approach ensured a visually satisfying outcome that aligned with client expectations.
The shoot day had a final rehearsal with stand-ins ensured precise lighting and talent marks, contributing to a seamless and technically flawless shoot. Brian Cox’s talent was palpable throughout the entire shoot as his distinct voice and his Shakespearean background translated perfectly on camera.
Virtual Production technology played a central role in fostering a collaborative environment. Our clients could view the evolving visual narrative in real-time, providing instant feedback and making informed decisions during the shoot that our team was able to tweak and perfect in the moment, rather than having to rely on post production fixes. This dynamic collaboration not only streamlined the production process but also ensured the creative vision aligned with client expectations.
The use of cutting-edge materials and manufacturing processes in the design and production of Elements_Efi has resulted in a product that is both durable and sustainable, reducing the environmental impact of its use.
The design of Elements_Efi has been optimized to take advantage of the latest technological advancements in connectivity, allowing for seamless integration with other devices and systems.
The intuitive and user-friendly design of Elements_Efi has been specifically crafted to reduce the learning curve for users, making it accessible to people of all skill levels and backgrounds.
The unique combination of elegant design and advanced technology in Elements_Efi makes it an ideal choice for anyone who values both style and substance in their technological products.
One of the significant advantages of virtual production is its ability to minimize the need for extensive post-production work. With the ability to visualize and adjust elements in real-time, color correction remained as the final step in fine-tuning and enhancing the overall aesthetic of the scenes. By focusing on color correction at our in-house color theater, we were able to ensure that the visuals were vibrant and accurately reflect the mood and tone of the trailer.
The Tekken 8 “Story So Far” project exemplifies the successful merge of cutting-edge technology, meticulous planning, and creative ingenuity. By leveraging Virtual Production, Unreal Engine, and a thoughtful approach to pre-production, our team brought the Tekken landscapes to life in a way that resonated with fans while exceeding client expectations. The Tekken 8 “Story So Far” trailer was able to engage Tekken fans as well as bring a new set of eyes onto the game through the talent of renowned actor Brian Cox.
